Successful products are based on a deep understanding of customers’ problems and needs and the corresponding context, since customers’ behavior is nearly impossible to predict. Validating ideas and assumptions directly with customers is the best way to deal with natural bias and conflicting internal interests.
Product development means to pick the right options out of countless possibilities. Tangible, concrete prototyping helps driving decisions and validating concepts with customers.
In an increasingly complex and unpredictable world no idea is successful right from the start. Many iterations are required to find a relevant customer problem and a suitable solution enabling a sustainable business model. Fast and focused experiments help to learn heuristically and hypotheses-driven.
Narrowing down to a solution too early often leaves the best option uncovered. Customer-centric, focused iteration with tangible prototypes allow for quick validation of many ideas AND a fast market entry.
A successful product is not only a sum of its features alone. It is based on a holistic service design that is driven by all functions of a company.
A product without a sustainable business model is useless. Solutions must be technically feasible and economically viable within the given framework.
Lately in a well-known and highly successful online company: The latest big project is presented to product managers from around the globe. The introduction: „This project has been implemented following Lean Startup!“ And so, the audience curiously waits for the next slide to explain the approach. And then it is shown: A 3-month market survey is followed by a 2-month concept phase, resulting in a 4-month implementation cycle before the MVP (minimal viable product) is launched. For this company a time span of 9 months from a go-decision to the launch of a MVP is a great success. Comparable projects had easily taken twice as long before. But is this therefore already a „Lean Startup Project“? Based on this question a deep discussion evolved, which made clear that even in successful companies the basic principles of Lean Startup are not well understood. In the following we look at some of … Read more
Christian develops products in all sizes since 2008 – from single features to innovative business models. He has broad practical experience from projects with high and fast scaling products and international, cross-functional teams on basis of Scrum, Kanban, Lean Startup, Business Model Canvas and Design Thinking, working for companies like eBay Classifieds Group, Charité, Mobility Media (Bosch), Hüsges Group, eBay Motors, mobile.de, Zanox, UCANDO, WLW, Scout24, OBI, XING, Meteo Group and Betterplace.
Before founding his own company, Christian worked for the automotive supplier Hella as product manager and in the corporate strategy and planning department. He then moved on to eBay, where he was responsible for the marketing of eBay Motors. After that Christian worked on the strategic differentiation of mobile.de and was the responsible product manager for the development of the local marketplaces in Italy and France among many other projects. Based on this experience he took the product management lead for mobile.de and built up the user experience department.