FAST-FORWARD PRODUCT MANAGEMENT
Successful products are based on a deep understanding of customers’ problems and needs and the corresponding context, since customers’ behavior is nearly impossible to predict. Validating ideas and assumptions directly with customers is the best way to deal with natural bias and conflicting internal interests.
Product development means to pick the right options out of countless possibilities. Tangible, concrete prototyping helps driving decisions and validating concepts with customers.
In an increasingly complex and unpredictable world no idea is successful right from the start. Many iterations are required to find a relevant customer problem and a suitable solution enabling a sustainable business model. Fast and focused experiments help to learn heuristically and hypotheses-driven.
Narrowing down to a solution too early often leaves the best option uncovered. Customer-centric, focused iteration with tangible prototypes allow for quick validation of many ideas AND a fast market entry.
A successful product is not only a sum of its features alone. It is based on a holistic service design that is driven by all functions of a company.
A product without a sustainable business model is useless. Solutions must be technically feasible and economically viable within the given framework.
- Revenue and profit pressure can be used in appositive, productive way. It potentially helps to concentrate on stuff that really matters, to quickly go through the phase of product/market fit and to realize a truly scaling business model. In big enterprises however this pressure often turns into the very opposite, becoming a long-term problem that […]
- It seems to be some kind of natural law that leads to an exponential feature growth on websites over time. This exponential curve is mainly driven by budget planning circles regularly emphasizing the need to create hockey-stick-like revenue streams. But even without any revenue pressure, product managers are creative enough and want to be “productive” […]
- Innovation requires great ideas. Luckily, we don’t have to rely on fuzzy brainstorming sessions anymore but have a much more sophisticated method set at hand. Design Studio for example allows us in only 2-3 hours to explore many more ideas compared to brainstorming sessions AND collaboratively develop the best ideas into a tangible prototype. Design […]
Christian develops products in all sizes since 2008 – from single features to innovative business models. He has broad practical experience from projects with high and fast scaling products and international, cross-functional teams on basis of Scrum, Kanban, Lean Product Management, Lean UX, and Design Thinking, working for companies like eBay Classifieds, Charité, Bosch, kununu, XING, mobile.de, Zanox, Wer Liefert Was, Scout24, OBI, Meteo Group, DKB, mika:timing, and Betterplace.
Before founding his own company, Christian worked for the automotive supplier Hella as product manager and in the corporate strategy and planning department. He then moved on to eBay, where he was responsible for the marketing of eBay Motors. After that Christian worked on the strategic differentiation of mobile.de and was the responsible product manager for the development of the local marketplaces in Italy and France among many other projects. Based on this experience he took the product management lead for mobile.de and built up the user experience department.