Post-it your Customer-Journey

Personal interviews are an effective way to gain empathy for customers and their customer journey: What do customers experience and – most importantly – why? What points of contact do…

Agile Cost Accounting

Developing online products is expensive. Once the concept has been defined, a calculation for developing a small product might look like this: persons in dev team 6 days development x…

The Revenue Trap

Revenue and profit pressure can be used in appositive, productive way. It potentially helps to concentrate on stuff that really matters, to quickly go through the phase of product/market fit…

Featuritis: When is enough enough?

It seems to be some kind of natural law that leads to an exponential feature growth on websites over time. This exponential curve is mainly driven by budget planning circles…

Agility: Same same but different

Sometimes product managers are tempted to enviously look back to the good old times of waterfall. The world was still simple and easy. Product managers sat at their desks, documenting…

Customers’ Advocate UX vs. Bad Business

We meet surprisingly many UX people who are dissatisfied with the way UX works in their companies. And vice versa, surprisingly many companies are not satisfied with how UX works…

Agile and Lean is for everyone!

The promise for revolutionary mobility in the 1980s had a name “Sinclair C5”. Innovator Sir Clive Sinclair developed this electric vehicle, and Hoover, better known for vacuum cleaners, took over…

Innovation requires the whole system

Implementing innovative ideas in large enterprises often feels like fighting windmills. Employees may be qualified and motivated to whatever level and there may be an abundance of ideas, but an…