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Agile Cost Accounting

Developing online products is expensive. Once the concept has been defined, a calculation for developing a small product might look like this: persons in dev team 6 days development x 60 EUR per person and day x 600 EUR development costs = 216,000 In view of such amounts possible ways to cut costs will be …

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Achtung vor der Umsatzfalle bei agiler Produktentwicklung

The Revenue Trap

Revenue and profit pressure can be used in appositive, productive way. It potentially helps to concentrate on stuff that really matters, to quickly go through the phase of product/market fit and to realize a truly scaling business model. In big enterprises however this pressure often turns into the very opposite, becoming a long-term problem that …

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Featuritis - Wann ist genug genug?

Featuritis: When is enough enough?

It seems to be some kind of natural law that leads to an exponential feature growth on websites over time. This exponential curve is mainly driven by budget planning circles regularly emphasizing the need to create hockey-stick-like revenue streams. But even without any revenue pressure, product managers are creative enough and want to be “productive” …

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Same Same but Different

Agility: Same same but different

Sometimes product managers are tempted to enviously look back to the good old times of waterfall. The world was still simple and easy. Product managers sat at their desks, documenting their plan in a PRD, then handed it over to the developers and before long the next PRD was written. In the meantime one was …

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UX der Kundenanwalt

Customers’ Advocate UX vs. Bad Business

We meet surprisingly many UX people who are dissatisfied with the way UX works in their companies. And vice versa, surprisingly many companies are not satisfied with how UX works for them. One of the first questions we usually get is how an organizational structure and processes should look like to integrate UX successfully in …

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Agile Produktentwicklung

Agile and Lean is for everyone!

The promise for revolutionary mobility in the 1980s had a name “Sinclair C5”. Innovator Sir Clive Sinclair developed this electric vehicle, and Hoover, better known for vacuum cleaners, took over sales and distribution. This thing was from another galaxy: super innovative and super cool. But somehow only a few would buy a C5. For a …

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Systems Thinking und Produktentwicklung

Innovation requires the whole system

Implementing innovative ideas in large enterprises often feels like fighting windmills. Employees may be qualified and motivated to whatever level and there may be an abundance of ideas, but an invisible evil force seems to smother any creativity in no time. According to Russell Ackoff, it is always the “system’s” fault when no innovation is …

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Eine Idee reicht für Wachstum nicht aus

One idea alone does not create growth

Asking laptop owners in hipster startup cafés (like the Sankt Oberholz in Berlin) what they are missing, the answer will probably be: „I just need a cool idea.“ Just the opposite seems to be true for established companies in need of growth, where other statements are typical like: “If there is one thing not missing, …

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Business Development

Business development – The evil force

Business Development is a fuzzy term with many definitions and roles in enterprises. In practice the following activities prevail: Acquisition of large, strategic customers Development of strategies and initiatives to let the company grow by vertical and horizontal differentiation Acquisition, the first role, is an important task for companies. But I simply don’t get why …

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