Exploratives Produktmanagement Training

Learn how to master the process of creating meaningful products that make a difference – for your customers and for your business. Guided by seasoned mentors, participants of this intense 2 days training will gain the 3 most important skills needed to succeed:

Develop a product thinker’s mindset
It is crucial to discover the right product for the right people, serving the right needs to make your business stand-out. Participants will learn how to drive results by closing the gap between business vision and the reality of customer needs.

Become a product practitioner
The training is designed to be hands-on and interactive. Our sessions will let you dive into leading-edge practices and frameworks to conduct a successful product discovery. Several exercises will be structured around a proven exploration model.

Lead the discovery process
After this training, you are ready to guide your team and stakeholders through the journey of a successful product discovery.

 

What you will learn

  • How to structure your way from a first idea or a fuzzy vision to a live product by using an explorative approach to product discovery.
  • How to lead the product discovery process and align with your team, your boss and all stakeholders: Explain why your product matters, what you aim to accomplish and how you will do it.
  • How to really understand your users’ needs and create meaningful customer profiles.
  • How to generate insights and run lean experiments in order to drive better decisions and outcome based on evidence and empathy.

Day 1

Exploration strategy and tactics
Learn how to use the Discovery Excursion Model to structure your product journey, align with stakeholders, explore options, and drive operational, and strategic decisions.


Mandate

  • Learn how to kick-off a new project and to clarify the user- and business- context using a mandate canvas.

  • Create a high degree of autonomy through collaborative alignment with stakeholders, executive leadership, clients, and discovery team.


Value Partner Creation

  • Understand a product as an exchange of value at its core.
  • Learn how to keep value partners at the center of your product discovery process and thus close the gap between business vision and customer needs.

  • Figure out what value really means in your context and how to capture it.


Day 2

Live customer interviews

  • Learn how to create empathy with your value partners in order to understand what they need and why they need it.
  • Prepare interview scripts and conduct customer interviews by using the sticky-customer-journey method.
  • Uncover problems worth solving, today’s solutions, desired future, and switching forces, by using the jobs-to-be-done framework and the customer forces canvas.


Testing and experimentation

  • Learn how to define riskiest assumptions, validation plans, and experiments to (in)validate problem insights, ideas and hypotheses.

  • Assemble problem insights into testable solutions.

  • Apply lean rapid experimentation methods and drive quick learning.

  • Create purpose and direction based on your validated insights and translate them back into vision, strategy, business model, and product.


Next steps

  • Learn how to apply evidence-based decision-making processes to make better decisions on what to do next.

  • Evaluate opportunities and decide whether they are worth pursuing. 

Price

1,250.00 EUR per person excluding VAT. Snacks, drinks and lunch included.

Participants

Min 12 to max 16 participants.

Time & Venue

26 / 27 November 2018 in Hamburg (Juwelier Studio) Please use the form below to book your seat.

Language

German or English

Trainer

Christian Becker supports companies to fast forward from a very first idea to validated product, specializing in product and business strategy, user research, conception and validation. Before founding his own company, he was heading the product management, UX and content team at mobile.de.

Jan Milz is a lean product manager and entrepreneur with over ten years of professional experience. After co-founding two tech startups he worked as a product manager for companies like Otto, Breuninger or XING. Currently he helps organisations with product management and product discovery as a freelance consultant. He is passionate about agile, problem solving and innovation.

Nikkel Blaase is a product designer, who works at XING in Hamburg. He writes and speaks a lot about designing products, specifically how to think in products, about UX strategy and how to start a digital business. Nikkel is passionate about bringing »Product Thinking« to the world of product development to see more successful products tailored to people’s needs.

 

Get in touch to book your seat