FAST-FORWARD PRODUCT MANAGEMENT
Customer centric
The basis for successful products is a deep understanding of the problems and needs of customers and the underlying context, because in reality customers always behave differently than expected. Those who do not validate their ideas and assumptions directly with customers are easily misguided by their own prejudices and interests.
Concrete
Product development means selecting the right options from thousands, large and small. Concrete, tangible prototypes help to make necessary decisions transparent at an early stage and to validate concepts directly with customers in a realistic way.
Iterative
In an increasingly complex and unpredictable environment, no idea is successful straight away. Numerous iterations are necessary to find a relevant customer problem and a suitable solution that enables a sustainable business model. Fast, focused experiments help to learn heuristically and hypothesis-driven.
Explorative
Focusing too early on a solution often obscures the best option. Customer centricity, focused iterations and concretization make it possible to validate many ideas in a short time AND to be on the market quickly.
Holistic
A successful product never consists of the product alone. It is based on a holistic service design that takes all company functions into account.
Viable
A product is useless if it does not enable a sustainable business model. Solutions must be technically feasible and economical within the given framework conditions.
Blog
Preconditions for successful ideation and concept work
Innovation requires great ideas. Luckily, we don’t have to rely on fuzzy brainstorming sessions anymore but have a much more sophisticated method set at hand. Design Studio for example allows us in only 2-3 hours to explore many more ideas compared to brainstorming sessions AND collaboratively develop the best ideas into a tangible prototype. Design […]
Bigger, faster, more!
No matter how small a product starts – over time it will get bigger and fatter. The seemingly canonical growth paradime enforces the continuous extension of the product portfolio. Needs of existing customers should be satisfied even better and new customer groups should be cracked in parallel as well. There are only a few organizations […]
Post-it your Customer-Journey
Personal interviews are an effective way to gain empathy for customers and their customer journey: What do customers experience and – most importantly – why? What points of contact do they have? Which information sources do they use? Where are problems and what runs ok? Without answers to these and many more questions it will […]
Profile
Christian Becker has been developing products of all sizes since 2008 – from small features to innovative business models. He has broad practical experience from projects with high-scaling products and international, cross-functional teams based on Scrum, Kanban, Lean Product Management, Lean UX and Design Thinking, among others for eBay Classifieds, Charité, Bosch, kununu, XING, mobile.de, Zanox, Wer Liefert Was, Scout24, OBI, Meteo Group, DKB, mika:timing and Betterplace.
Before founding his own company, Christian initially worked for automotive supplier Hella as a product manager and in corporate strategy and planning before switching to marketing at eBay Motors. He then worked on the strategic differentiation of mobile.de before finally becoming product manager at mobile.de, where he was responsible for the development of the local marketplaces in Italy and France, among many other projects. Based on this experience, Christian took over as head of product management at mobile.de and built up the user experience department – initially for the German business unit and then for the entire company.
