FAST-FORWARD PRODUCT MANAGEMENT
Customer-centric
Successful products are based on a deep understanding of customers’ problems and needs and the corresponding context, since customers’ behavior is nearly impossible to predict. Validating ideas and assumptions directly with customers is the best way to deal with natural bias and conflicting internal interests.
Tangible
Product development means to pick the right options out of countless possibilities. Tangible, concrete prototyping helps driving decisions and validating concepts with customers.
Iterative
In an increasingly complex and unpredictable world no idea is successful right from the start. Many iterations are required to find a relevant customer problem and a suitable solution enabling a sustainable business model. Fast and focused experiments help to learn heuristically and hypotheses-driven.
Exploratory
Narrowing down to a solution too early often leaves the best option uncovered. Customer-centric, focused iteration with tangible prototypes allow for quick validation of many ideas AND a fast market entry.
Holistic
A successful product is not only a sum of its features alone. It is based on a holistic service design that is driven by all functions of a company.
Profitable
A product without a sustainable business model is useless. Solutions must be technically feasible and economically viable within the given framework.
Blog
More vacation for everyone!
productable hasn’t had any vacation for a while. We should go soon. We live in Berlin, so options are manifold. We could go by train, by bike or by car. Or we’ll take a plane from one of our airports Schönefeld or Tegel (if we just wait a bit more, we could choose the brand new […]
Preconditions for successful ideation and concept work
Innovation requires great ideas. Luckily, we don’t have to rely on fuzzy brainstorming sessions anymore but have a much more sophisticated method set at hand. Design Studio for example allows us in only 2-3 hours to explore many more ideas compared to brainstorming sessions AND collaboratively develop the best ideas into a tangible prototype. Design […]
One idea alone does not create growth
Asking laptop owners in hipster startup cafés (like the Sankt Oberholz in Berlin) what they are missing, the answer will probably be: „I just need a cool idea.“ Just the opposite seems to be true for established companies in need of growth, where other statements are typical like: “If there is one thing not missing, […]
Profile
Christian develops products in all sizes since 2008 – from single features to innovative business models. He has broad practical experience from projects with high and fast scaling products and international, cross-functional teams on basis of Scrum, Kanban, Lean Product Management, Lean UX, and Design Thinking, working for companies like eBay Classifieds, Charité, Bosch, kununu, XING, mobile.de, Zanox, Wer Liefert Was, Scout24, OBI, Meteo Group, DKB, mika:timing, and Betterplace.
Before founding his own company, Christian worked for the automotive supplier Hella as product manager and in the corporate strategy and planning department. He then moved on to eBay, where he was responsible for the marketing of eBay Motors. After that Christian worked on the strategic differentiation of mobile.de and was the responsible product manager for the development of the local marketplaces in Italy and France among many other projects. Based on this experience he took the product management lead for mobile.de and built up the user experience department.
