Product strategy: The foundation of product management
A key task of digital product management is to make decisions in a complex environment with almost infinite options for action. In this context, committing to a product strategy is probably the most fundamental decision a product organization has to make. Surprisingly, however, many companies operate without a product strategy - partly out of fear of committing to something, partly out of uncertainty about how to build a product strategy in the first place. This post describes why a product strategy is necessary and how it can be defined.
