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The promise for revolutionary mobility in the 1980s had a name “Sinclair C5”. Innovator Sir Clive Sinclair developed this electric vehicle, and Hoover, better known for vacuum cleaners, took over…

Implementing innovative ideas in large enterprises often feels like fighting windmills. Employees may be qualified and motivated to whatever level and there may be an abundance of ideas, but an…

Asking laptop owners in hipster startup cafés (like the Sankt Oberholz in Berlin) what they are missing, the answer will probably be: „I just need a cool idea.“ Just the…

Business Development is a fuzzy term with many definitions and roles in enterprises. In practice the following activities prevail: Acquisition of large, strategic customers Development of strategies and initiatives to…

The core of agile product development is to improve a product iteratively, based on fast customer feedback. However, there are many companies out there, which do not learn from customers…

productable hasn’t had any vacation for a while. We should go soon. We live in Berlin, so options are manifold. We could go by train, by bike or by car. Or…

No matter how small a product starts – over time it will get bigger and fatter. The seemingly canonical growth paradime enforces the continuous extension of the product portfolio. Needs…

In our blog post „Test Angst“, we discussed the fear of product tests damaging a company’s market reputation. This time is gets actually scarier. There is a Test Angst II sitting…

Many products won’t be tested at all during concept or development phase or only at a very late stage. One of the main reasons is fear of damaging one’s brand…

Customer centricity is the master key for product management. Strictly tailoring products to customers’ needs is mandatory for long-term success. What is clear to every product manager in theory becomes…