Customer Centricity by Numbers
Customer centricity is the master key for product management. Strictly tailoring products to customers’ needs is mandatory for long-term success. What is clear to every product manager in theory becomes…
Why overdone secrecy is harmful to agile product development
Secrecy is important for every business to secure know-how. When overdone, however, secrecy can have negative impact on the learning curve that is highly important for product management (see also…
Four common misunderstandings on Lean Startup
Lately in a well-known and highly successful online company: The latest big project is presented to product managers from around the globe. The introduction: „This project has been implemented following…
Wasted potentials of agile product development
When asking product managers on the main principles of agile product development, you should roughly get the following answer: Cut the product in the smallest possible, viable and testable pieces…