Belief and product management
In almost 20 years as a product manager, I have seen some concepts work, but many more fail. To this day, I can't really recognize a pattern for success or…
Product strategy: The foundation of product management
A key task of digital product management is to make decisions in a complex environment with almost infinite options for action. In this context, committing to a product strategy is probably the most fundamental decision a product organization has to make. Surprisingly, however, many companies operate without a product strategy - partly out of fear of committing to something, partly out of uncertainty about how to build a product strategy in the first place. This post describes why a product strategy is necessary and how it can be defined.
Lost in the agile jungle – Talk at Product Festival Zürich 2018
The general state of agile product management is embarrassing. Despite better knowledge and the agile manifesto being around for decades now, the vast majority of products only see a lab…
Post-it your Customer-Journey
Personal interviews are an effective way to gain empathy for customers and their customer journey: What do customers experience and – most importantly – why? What points of contact do…
Preconditions for successful ideation and concept work
Innovation requires great ideas. Luckily, we don’t have to rely on fuzzy brainstorming sessions anymore but have a much more sophisticated method set at hand. Design Studio for example allows…
Agile Cost Accounting
Developing online products is expensive. Once the concept has been defined, a calculation for developing a small product might look like this: persons in dev team 6 days development x…
The Revenue Trap
Revenue and profit pressure can be used in appositive, productive way. It potentially helps to concentrate on stuff that really matters, to quickly go through the phase of product/market fit…
Featuritis: When is enough enough?
It seems to be some kind of natural law that leads to an exponential feature growth on websites over time. This exponential curve is mainly driven by budget planning circles…
Agility: Same same but different
Sometimes product managers are tempted to enviously look back to the good old times of waterfall. The world was still simple and easy. Product managers sat at their desks, documenting…
Case Study Lean Product Management: Development of a website to acquire foreign customers
Background One of our clients is a highly specialized service provider from Germany, offering its services on a level that only a few others are capable of worldwide. Customers have…