Product strategy: The foundation of product management

A key task of digital product management is to make decisions in a complex environment with almost infinite options for action. In this context, committing to a product strategy is probably the most fundamental decision a product organization has to make. Surprisingly, however, many companies operate without a product strategy - partly out of fear of committing to something, partly out of uncertainty about how to build a product strategy in the first place. This post describes why a product strategy is necessary and how it can be defined.

Post-it your Customer-Journey

Personal interviews are an effective way to gain empathy for customers and their customer journey: What do customers experience and – most importantly – why? What points of contact do…

Agile Cost Accounting

Developing online products is expensive. Once the concept has been defined, a calculation for developing a small product might look like this: persons in dev team 6 days development x…

The Revenue Trap

Revenue and profit pressure can be used in appositive, productive way. It potentially helps to concentrate on stuff that really matters, to quickly go through the phase of product/market fit…

Featuritis: When is enough enough?

It seems to be some kind of natural law that leads to an exponential feature growth on websites over time. This exponential curve is mainly driven by budget planning circles…

Agility: Same same but different

Sometimes product managers are tempted to enviously look back to the good old times of waterfall. The world was still simple and easy. Product managers sat at their desks, documenting…

Customers’ Advocate UX vs. Bad Business

We meet surprisingly many UX people who are dissatisfied with the way UX works in their companies. And vice versa, surprisingly many companies are not satisfied with how UX works…